Brand Identity • Marketing Psychology • Creative Tech

Designing meaningful work that connects human psychology, brand strategy, and tech.

I am Irfan Mirzan, a Communication Designer from Temasek Polytechnic. My work focuses on where visual identity meets the broader marketing ecosystem: combining human behavior, business goals, and hands-on technology to build things that actually resonate in the real world.

Temasek Poly Alum Creative Tech & Hardware Marketing & Data Strategy

🍵

Match-a-Made Packaging Exporting photography, dieline assets, and social collateral.

🖨️

Thermal Photobooth Iterating on the custom web camera UI and 1-bit dither engine.

📈

Marketing & Design Psychology Studying A/B testing, user trust, and consumer behavior.

Selected Projects

Proof of Craft and Strategy

Curated work spanning brand identity, creative marketing, physical hardware, and community systems.

📁 01 / Brand & Marketing

BlueVolt for BlueSG

Brand Identity, Creative Tech and Campaign Strategy

Creative team internship applying Temasek Poly design skills to real-world marketing pipelines. Explored A/B testing, data analytics, and stakeholder alignment to design mascot and campaign assets that touch human psychology.

// SCOPE & ARTIFACTS

Marketing Strategy Character Design A/B Testing User Psychology

Creative Team Intern · BlueSG View Case Study →

📁 02 / Creative Tech

Thermal Photobooth

Web-to-Hardware Dither Camera

Merging tech and design to build an intuitive physical photobooth. Sourced a 58mm thermal printer, coded a custom browser UI, and implemented 1-bit dithering algorithms to capture and print instant retro strips.

// HARDWARE & PROTOCOL

Custom Web UI 1-Bit Dither Canvas ESC/POS Printing Hardware Build

Creator and Creative Technologist View Case Study →

📁 03 / Campaign & Strategy

Must Kaypoh (BMDP)

Temasek Poly Industry Collaboration with BMDP

Official industry project with the Bone Marrow Donor Programme. Leveraged local cultural colloquialism ("Must Kaypoh") to transform curiosity into life-saving registrations across youth demographics.

// STRATEGY & IMPACT

TP Industry Collab BMDP Awareness Character Storytelling Social Carousels

Campaign Designer and Art Director View Case Study →

📁 04 / Spatial & Operations

Singapore Police Force

HQ Wall Murals, Committee Deliverables and Equipment Systems

Environmental graphics and operational design for division headquarters: permanent corridor murals, official staff intro cards, and an intuitive tracking system for equipment and camera sign-outs.

// DELIVERABLES

HQ Wall Mural Intro Cards Camera Tracking System Committee Visuals

Visual Designer · SPF HQ View Case Study →

📁 05 / Brand & Packaging

Match-a-Made

Artisanal Home-Based Matcha Beverage Brand

End-to-end branding and packaging for a specialty matcha business. Custom dieline engineering, printed cup sleeve flavor specifications, and typographic campaign posters.

// SCOPE & ARTIFACTS

Home-Based Brand Flavor Cup Sleeves Brand Posters Dieline Packaging

Founder and Brand Designer View Case Study →

📁 06 / Small Business

Design Tofu

Affordable Design Asset Store for Students

Personal small business created to solve resource gatekeeping. Curating and offering accessible design assets at student-friendly prices, distributed across Lemon8 and Carousell.

// VENTURE HIGHLIGHTS

Student-Friendly Pricing Digital Merchandising Lemon8 & Carousell Asset Curation

Founder, Designer and Curator View Case Study →

📁 07 / Community & Systems

MudaSG

Volunteer Organization Scaled from 50 to 3,000+ Youths

Founding member and Head of Outreach. Architected the organizational hierarchy, communication systems, and volunteer funnels, scaling the grassroots movement into an active community of over 3,000 volunteers.

// FOUNDING IMPACT

Founding Member 50 to 3,000+ Youths Hierarchy & Systems Outreach Leadership

Founding Member · Head of Outreach View Case Study →

📁 08 / Brand & Strategy

BMPD Initiative

Visual Strategy & Institutional Trust

Strategic branding and visual language modernization initiative for the Bone Marrow Donor Programme. Balanced modern accessible aesthetics with clinical credibility across multi-channel public touchpoints.

// STRATEGY & SCOPE

Visual Strategy Institutional Trust Design Systems Public Health

Visual Strategy & Identity Designer View Case Study →

📁 09 / Campaign & Outreach

Unleash

Purpose-Driven Public Mobilization

A high-contrast awareness campaign engineered to mobilize the community. High-energy typography, geometric structures, and urgent layouts designed across 35+ formats to drive voluntary donor action.

// CAMPAIGN HIGHLIGHTS

Dynamic Typography Urgent Messaging Print Media Systems Youth Mobilization

Campaign Designer View Case Study →

📁 10 / Corporate ID & Spatial

The Dentist @ Orchard

Corporate Identity and Spatial Signage System

Comprehensive corporate identity exercise translating clinical branding into physical architecture. Defined strict logo misuse standards, spatial wayfinding, uniform badges, and calming clinical stationery.

// GUIDELINES & MEDIA

Brand Architecture Spatial Signage Styleguides Clinical Stationery

Brand & Spatial Designer View Case Study →

📁 11 / Product & Packaging

GreenSpace Platform

Gamified Interface and Sustainable Packaging

Dual digital interface and sustainable packaging proposal exploring eco-friendly product interactions. Combines gamified virtual gardening with offline park visitation links and custom physical packaging dielines.

// PROTOTYPE SPECS

UI/UX Prototyping Gamification Mechanics Dieline Packaging Eco Systems

UI/UX & Product Designer View Case Study →

📁 12 / Campaign & Art Direction

Choking Hazard

Everyday Domestic Safety Awareness Campaign

Visceral awareness campaign arresting domestic complacency. High-contrast monochrome palettes, bold hazard infographics, and striking visual metaphors engineered to trigger immediate vigilance.

// VISUAL TACTICS

Art Direction Visual Urgency Infographics Editorial Poster

Art Director View Case Study →

📁 13 / Operations & Systems

NEA Operations

High-Density Municipal Field Information Design

Operational visual communication bridging complex municipal mandates with intuitive field execution. Designed error-proof field checklists, spatial flowcharts, and color-coded status references.

// SYSTEM ARTIFACTS

Information Design Field Checklists Status Indicators Workflow Maps

Operational Designer View Case Study →

📁 14 / Narrative & Motion

The Awakening

Cinematic Visual Storytelling and Tension Pacing

Conceptual exploration of dramatic cinematic storytelling. Engineered suspenseful color grading palettes, emotional pacing curves, and high-impact key art compositions across digital motion and print.

// EXPLORATION SPECS

Cinematic Art Direction Color Grading Visual Tension Motion Concept

Creative Lead View Case Study →

Interactive Craft Lab

Design and Tech Studio

Hands-on simulators exploring hardware rasterization and custom branding workflows.

Dithering Algorithm

Black Threshold Level 128

Contrast Boost

Source Graphic

Upload Image

*** IRFAN MIRZAN PHOTOBOOTH ***
58MM THERMAL RECEIPT HARDWARE
203 DPI • ESC/POS 1-BIT RASTER

Matcha Blend

Milk Base

Sweetness Level

Custom Sleeve Inscription Max 22 chars

*** MATCH-A-MADE ORDER #084 ***
ARTISANAL HOME-BASED MATCHA

BLEND: Ceremonial Uji

BASE: Oat Milk

SWEET: 0% (Zero)

LABEL: BREWED FOR YOU

Background & Philosophy

Designing identities, systems, and tools with purpose.

My foundation in Communication Design from Temasek Polytechnic gave me aesthetic discipline and visual rigor. But working in real-world marketing pipelines showed me what I value most: design that solves practical problems and drives measurable human action.

Whether that is building an end-to-end beverage brand, prototyping physical hardware with 1-bit dither algorithms, or turning cultural colloquialisms into public health registrations, I focus on the intersection of human behavior, branding, and hands-on technology.

Interested in collaborating or talking shop?

Always open for brand strategy, creative tech experiments, and marketing projects.